Which Strategic School of Thought is Right for Your Health Club?
There are three new strategic schools of thought when it comes to health club strategic planning. Find out which is right for you.
Marianne Aiello
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4 Tips to Increase Non-Dues Revenue at Your Health Club
The Atlantic Club COO Kevin McHugh offers four strategies to increase your club's non-dues revenue and, ultimately, your bottom line.
Strategic Technology Investment Can Yield Cost-savings for Health Clubs
Leading fitness industry experts agree that tech investments are key components to running a successful health club in today’s increasingly competitive market.
Top 3 Strategies to Improve Your Health Club’s Group Exercise Experience
Creating a great group X experience can add significant value to your club's program offerings and help keep members engaged.
Personal Training Usage Continues to Grow Among Health Club Members
Adults ages 25 to 34, along with youth 6 to 12, were the most likely to engage in personal training, according to the IHRSA Health Club Consumer Report.
Everything You Need to Know About Health Club Locker Room Size
Three health club design experts explain everything you need to consider when determining your gym's locker room size.
Personal Trainer Packs Big Fitness Design Into Tiny House
See how this personal trainer—featured on HGTV—built a customized 'tiny house' complete with kettle bell storage, TRX equipment, and a climbing wall.
3 Ways Wearable Integration Improves Health Club Member Experience
By incorporating wearable technology into your club, you can improve the member experience, contribute to ancillary sales, and boost retention.
3 Tips for Effective Strategic Planning for Health Club Professionals
It's easy for a strategic plan to veer off course. Merritt Athletic Clubs VP Mark Miller shares three tips to keep your strategic plan on track.
How Giving Personal Trainers Strategic Goals Drives Health Club Revenue
Personal trainers can help boost your club's revenue, but not if they aren't given strategic guidance, says Discover Strength CEO Luke Carlson.