With Apps, Gyms—and Members—Move Beyond Brick-and-mortar
By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.
Tech Strategy
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How Health Clubs Can Create Adaptive Digital Strategies
Digital strategies shouldn't have longevity, but rather change with the evolving landscape, says UK-based futurist and author Ben Hammersley.
Opinion: Health Clubs Must Weave Technology into the Fabric of Member Journeys
IHRSA Board Member Carrie Kepple explains why she thinks gyms should incorporate fitness-enhancing technology.
Strategic Technology Investment Can Yield Cost-savings for Health Clubs
Leading fitness industry experts agree that tech investments are key components to running a successful health club in today’s increasingly competitive market.
4 Reasons Health Clubs Should Invest in CRM Technology
Having a robust customer relationship management (CRM) system can help you improve the most critical aspects of your club's member experience.