Sell More Gym Memberships by Uncovering People's Needs
No two membership pitches should be alike. Learn how to identify prospects' needs and craft tailored-made tours that are sure to close.
Sales Strategy
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6 Steps to Improve Your Gym's Sales Process
Tighten up your gym's sales strategy with these six steps from Jeff Houghtaling, membership director for VillaSport Athletic Club and Spa.
Why You Should Rethink Your Gym’s Member Referral Rewards
How you reward your gym's members can impact both the member experience and your bottom line.
What Every Personal Trainer Needs to Know About Sales
Personal training is a large—and growing—source of revenue for many health clubs. But are your personal trainers willing and able to play a successful role in the sales process?
4 Tips to Increase Non-Dues Revenue at Your Health Club
The Atlantic Club COO Kevin McHugh offers four strategies to increase your club's non-dues revenue and, ultimately, your bottom line.