Building Your Fitness Business’ Social Media Muscle
Before you can create great content you have to start with the basics—the three levels of the social media funnel.
Marianne Aiello
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The Benefits of Thinking of Your Health Club as a Community Center
Your club is more than just a building where people work out—it's where a community comes together.
Why You Should Rethink Your Gym’s Member Referral Rewards
How you reward your gym's members can impact both the member experience and your bottom line.
3 Ways Top Gyms Create Raving Fans Using Their Net Promoter Score
Gyms that excel at capitalizing on their Net Promoter Score tend to implement the same three strategies.
Health Club Member Experience is the New Customer Service
Why you should stop thinking about "customer service" and start thinking about "member experience."
Why You Should Turn Your Health Club Employees into Followers
From big box stores to mom-and-pop shops, employees are apt to goof around when their boss’ back is turned. But it doesn't have to be that way at your club.
Train Your Group X Staff to Create a Boutique Studio Experience
Stevenson Fitness is leading the pack when it comes to creating a boutique experience in a gym setting. And it starts with how they train their staff.
How Blink Fitness Is Redefining the Meaning of ‘Value’ in the HVLP Segment
Blink Fitness is living proof that low-price gyms don't have to come with a bad member experience.
Health Club Branding Can Be Tough—Here's How to Make It Easy
Shannon Malooly, membership and marketing director for The Claremont Club, explains how to differentiate your club without losing integrity.
Who Should Manage Your Health Club's Facebook Account?
Many independent clubs take an all-hands-on-deck approach to roles. While that works for some positions, it's important to select a point person to run your Facebook page.