How to Develop Your Health Club's Strategic Plan
Creating a strategic plan from scratch can be a massive undertaking for any health club owner. This roadmap will get you started.
HFA Staff
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How Fitness Technology Enhances Health Club Member Engagement
"The clubs that are going to be the most successful are the ones that integrate thoughtful digital strategies with the brick and mortar."
8 Experts Offer Advice on Becoming a More Effective Fitness Leader
There's a lot of advice on how to be a leader out there, but not all applies to the fitness industry. That's why we spoke to successful club owners and fitness professionals.
Fitness Flooring Innovations Enhance Ambiance and Activities
The fitness flooring industry is thriving, creating products that feature increased shock absorption and sleeker looks.
4 Ways to Solicit Health Club Member Feedback
Feedback is a great way to improve the member experience. Learn how to solicit it from members.
What Every Personal Trainer Needs to Know About Sales
Personal training is a large—and growing—source of revenue for many health clubs. But are your personal trainers willing and able to play a successful role in the sales process?
How to Retain Health Club Members When a Popular Instructor Leaves
It's always difficult when a beloved instructor leaves your club. But there are some steps to ensure a smooth transition for members and staff.
New Tech Features Enhance Stationary Bikes’ Value and Appeal
These are not your mother's stationary bikes. New offerings include streaming entertainment, bluetooth connectivity, and heaps of user data.
7 Success Factors That Lead to a Thriving Personal Training Career
We asked three of the industry’s best-known and most accomplished personal trainers to share the secrets to their success.
Incentivizing Health Club Member Participation in Non-dues Programs
Increase retention and membership value by incentivizing health club member participation in non-dues programs.