Encouraging Gym Members to Take Advantage of Personal Training
If your gym's members say they don't have time for personal training, a 30-minute program might be just what you need to get more people signed up.
HFA Staff
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6 Steps to Improve Your Gym's Sales Process
Tighten up your gym's sales strategy with these six steps from Jeff Houghtaling, membership director for VillaSport Athletic Club and Spa.
15 Surprising Facts About Health Club Member Retention
Think you know everything there is to know about health club member retention? These facts may surprise you.
Answers to Your Pressing Gym Design Questions
How large should your locker rooms be? How much should you budget for a remodel? Four design experts share their advice.
Health Club Employee Engagement: A Leadership Commitment
How many of your health club’s employees are truly engaged at work? Unfortunately, it may be fewer than you’d think.
Why Your Health Club Should Be on Social Media (Even if You Don't Want to Be)
People of all ages are using social media to connect. Failing to be a part of the conversation can negatively impact your club's business.
How to Save on Music Licensing at Your Fitness Club
Music is a driving force behind many great workouts, but licensing can be expensive. Luckily, for IHRSA members, Broadcast Music, Inc. can help.
Exerciser Demand Drives Innovation in Ellipticals and Lateral Trainers
Elliptical crosstrainers are among the most popular pieces of equipment at most gyms, but equipment manufacturers aren't resting on their laurels.
7 Steps to Create a Powerful Social Media Strategy for Health Clubs
Here are seven steps to leverage your club's brand advocates, draft sharable content, and create a more powerful social media strategy.
4 Financial KPIs to Watch at Your Health Club
With so much financial data at our fingertips these days, it's hard to know which key performance indicators (KPIs) to monitor. So we asked an expert.