How AI Is Transforming Fitness Apps

Artificial intelligence and machine learning are taking apps to the next level, offering real-time information that dynamically adapts to your members' needs and desires.

Cutting Through the Noise: How to Find Your Voice—and Your Audience—in a Highly Saturated Online Space
Shama Hyder, founder and CEO of Zen Media, and keynoter at The HFA Show 2025, shares insights into the role of AI in business.
The Evolution of Member Billing
As the fitness industry has evolved, so have operators' billing needs.
Life Fitness: The Rise of Next-Level Technology Ecosystems
Technology ecosystems have evolved greatly - especially in the health and fitness industry - during the past 20 years.

Research Reports & Publications

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Sibec Americas 2024 Fuels Four Days of Deals
Sibec Americas 2024 was held at The Langham Huntington resort in Pasadena, California from May 19-22
Sibec: Operator-Supplier Events Purpose-Built for Business
For more than 25 years, Sibec has been hosting unique events designed to bring operators and suppliers together for bespoke, one-to-one meetings and networking opportunities in upscale, comfortable settings.
Sibec: Operator-Supplier Events Purpose-Built for Business
For more than 25 years, Sibec has been hosting unique events designed to bring operators and suppliers together for bespoke, one-to-one meetings and networking opportunities in upscale, comfortable settings.
Technogym: The Evolution of an AI-based, End-to-End Open Platform
Technogym offers insights into its AI-based ecosystem that allows for personalization and engagement.
Top 2 Trends From Health & Fitness Industry Executives
Members of IHRSA’s Industry Partner Advisory Council offer their take on the evolution of health and fitness in 2024.
How a Customer-centric Culture Creates Success
By focusing on creating consistent, highly positive experiences for the customer, Xplor Mariana Tek has become a leading boutique fitness software solution.

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Keeping health club, gym, and studio billing under control can be easily managed when utilizing the correct softwares and training staff.

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Changing the gym’s identity from a convenient space to exercise to one that creates a valuable connection with members changed everything for a multi-chain Anytime Fitness operator.

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What’s leading the future of interactive cardio equipment? Life Fitness highlights current cardio trends and member usage data.

During the past 25 years, Technogym has spearheaded the development of a pioneering, end-to-end club ecosystem.

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Starting with a single product, Myzone has built an interconnected suite of interactive products and solutions serving clubs, corporate wellness, the military, sports teams, and more.

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Technology integration has been used to make software platforms more versatile, but how does it work and when is it most effective?

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A good platform accounts for the right contact at the right time and gives members the tools they need to help manage their own memberships.

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In the wake of the pandemic, consumers may be expecting you to offer a virtual product. Learn how to create a high-quality virtual offering to support your physical space and grow your business.

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This once-challenging technology has become less complex and more accessible.

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You might think that a CRM system isn’t for a business your size, but the fact is that most businesses with 10 or more employees use them.

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As you grow, tracking daily tasks can seem overwhelming. You might need to ditch the sticky notes and clipboards for something offering better organization.

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This edition of Talks and Takes with fitness industry experts Brent Darden, Bill McBride, Blair McHaney, and Sara Kooperman, in collaboration with IHRSA and REX Roundtables, broke down the most recent news around marketing trends, the bounceback of the industry, medical breakthroughs, and more.

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How Franco’s Athletic Club found the membership platform—and app—to meet their needs.

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When fun becomes a powerful retention tool.

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Are you looking to revamp or add personality to your fitness brand? Ryan Snaadt, owner of Snaadt Media Group, shared a few tips on how to get started at IHRSA 2021 in Dallas.

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Wearables are creating the personalized experience that active consumers crave. Your gym can benefit from this technology.

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At some point, growth or other factors might cause you to rethink your club management platform. Here’s what you might want to consider.

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Fitness facilities should be all about the member experience. Here’s some insight into user experience software and how to keep your members happy and coming back.

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In a rapidly changing market, operators need to earn health club consumers’ trust.

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The ABC User Summit highlights best practices across the operation.

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Cloud-based software drives increasingly immersive user experiences across the spectrum.

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Matrix Fitness gives us insight into how technology works to build tailored solutions.

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Having transparency throughout your organization and readily available insights speeds decision-making across the entire business, supporting proactive growth.

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Technology is playing an increasingly larger role in the member experience. Clubs need a versatile mobile app that prioritizes the member experience and solves basic administrative needs.

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The crux of successful program-driven design lies in the ethos of the facility and—most importantly—the end user’s experience.

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A glimpse behind the curtain at ABC Solutions, BeaverFit, HydroMassage, Life Fitness, SportsArt, and Technogym, and how they get the job done servicing the global health club industry.

An online app can help shed light on what you can do in your health club facility to decrease the risk of COVID-19 spread by taking into account ceiling height, MERV filters, human behavior, and other factors that affect indoor spaces.

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This month, three industry suppliers—Glory Star, Les Mills, and Precor—give insights into what they’re working on and highlight new innovations.

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How the Total Fitness Experience empowers clubs to deliver proactive health and wellness training.

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There are no hard-and-fast rules regarding hardware and software replacement, but there are factors that can help you determine when the time to update is right.

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New times demand new tools. Is your club management software ready for the moment?

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While wearables and apps have been the hot tech topic in the past, member engagement takes center stage as the landscape radically shifts and member connections inside and outside the club become critical to survival.

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Virtual fitness programming has been growing and the pandemic has supercharged its boom. What was once considered an optional extra for club operators is fast becoming a competitive imperative.

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The pandemic has accelerated the long-overdue move to a hybrid model. Here’s how to do it right.

To succeed in today’s environment, you need to deliver the ultimate member experience. This is the technology you need to make it happen.

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Planning for the future right now can seem daunting, but don’t let it overwhelm you. Futurist Crystal Washington shares her outlook as we reimagine the future.

You’re rejoining an altered marketplace. Make sure you have the tools to meet the challenge. Here’s what you need.

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With the right digital tools for your personal trainers and coaches, you can maximize your most valuable assets.

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Ten music publishers sued Peloton for $150 million for violating music copyright law. What could this mean for the fitness industry?

Here’s how to bring a high standard of visual and audible quality to your gym’s online content.

Coronavirus Conversations Using Tech to Engage SEO

Technology can keep your club’s community alive during the pandemic. In this webinar, SC Fitness’ José Teixeira shares tech strategies to engage your members and staff.

As COVID-19 forces health clubs to close their doors, an alternative for keeping a steady flow of business has arisen. Learn how to make virtual exercises and classes available for members.

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Health clubs and industry suppliers are coming together to help people stay active during the coronavirus crisis.

Health clubs lose revenue when their booking systems fail to register appointments or are bogged down by too many pain points. Here’s how to get it right.

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Technology-driven group training has reinvigorated health club programming. Here’s why even HV/LP clubs need a wearables strategy.

It’s time clubs designed a hyper-personalization program to bond members with their brand. Here’s how tools such as body scanners can take your customer service to the next level.

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Your CRM lead management must be actionable and responsive. Anything less is leaving money on the floor.

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Crystal Washington, an author, futurist, and charming guide to all-things-internet, will “Imagine the Future” with the attendees of IHRSA 2020.

Club operators and personal trainers are leveraging fitness trackers to great advantage.

If your digital tools are obsolete, you’re putting yourself at a competitive disadvantage. Here’s how to keep pace.

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On-demand training videos available on cardio units are changing the game in guided workouts. Here’s how to make them work for your facility.

Equipment manufacturers are screening a series of exercise hits to debut at your health club.

Today’s consumers want it all, from on-demand entertainment options to one-click transactions. Here’s how to give them the variety they look for.

Incorporate a stronger guided member program with a deep visual exercise library to outpace the competition.

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Health clubs have become so good at collecting data that we have more than we can handle. Here’s your lifeline.

The technology is an increasingly popular communication tool for companies and consumers alike. But is it right for your health club?

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You took all the right steps to protect your health club member’s data, but there was still a data breach. What do you do to minimize the damage?

IHRSA's team keeps an eye on all possible threats and when the time comes, shares any actionable intelligence with you.

With these devices playing a larger role in critical SGT sessions, health club owners are voicing concerns about data reliability. Here’s what you need to know.

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Your gym has valuable information about your members. If something happens to this data, it can cost your business millions and hurt your reputation.

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The Chicago-based health club is beating virtual fitness class providers at their own game by creating their own streaming content—all tailored to their brand.

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Six top health club industry professionals share their favorite business apps for marketing, management, and everything in between.

Today’s consumers want seamless, user-friendly technology that mirrors their home entertainment options. Here’s how to give it to them.

Technology needs to complement the personal touch, not replace it. A great health club member experience requires a balanced approach.

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Change is hard, but not upgrading your gym’s software can lead to a competitive disadvantage.

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HIPAA protects the security and privacy of individuals’ health information. Does your health club need to comply with these regulations? Here’s what you need to know.

Today’s gym members are demanding sophisticated exercise entertainment, like cardio machine touchscreens, a library of TV shows, and on-demand classes.

Should your fitness business implement chatbots, artificial intelligence, or virtual reality? Here’s what you need to know.

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New digital tools are changing the look, feel, and cost of the usually more pragmatic club space.

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Here’s how you can arm yourself with today’s top digital tools.

Here’s how your health club can ride the wave of meaningful technology.

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If you're thinking about incorporating biometric information into your health club, there are four principles you need to consider to help protect yourself.

From live and recorded workout classes to onboarding new members, virtual fitness has a use for almost all needs.

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Here’s how you can use technology to protect your members from dangerous predators.

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Having an Americans with Disabilities Act-compliant website ensures that all people can access your site’s content and can prevent a lawsuit down the road. Here’s what gym operators need to know.

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The technology is taking fitness to new levels of hyper-personalization and hyper-socialization, all while tapping into new revenue.

Don’t let the allure of big data stop you from using the right data. Here’s how you can find actionable data that turns leads into sales.

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Analytics are the key to improving your data literacy. How good are yours?

Artificial intelligence-assisted CRM may become your gym’s best sales tool—and sooner than you’d think.

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From geo-targeting to custom audiences, social media, CRM, and other digital tools have enhanced the membership sales process in endless ways.

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Digital services can increase engagement, retention, and revenue. Here’s how to get connected.

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Your club can boost engagement and retention with an integrative digital strategy. Here’s what to do.

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New and developing technology in predictive asset management systems is just the tip of the iceberg for improving your gym—and your capex.

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The creation of a new data consortium comes from an old axiom: Regulate yourself before someone else regulates you.

It’s time to take control of your health club’s tech strategy.

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By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.

Creating a results-driven tech program can transform your fitness business.

Informed consent is critical to managing personal information safely—especially when it comes to biometric technology.

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At Crunch Fitness, engagement doesn’t stop when a member leaves the club.

Software can help you provide meaningful and memorable member contact at every point, in real time.

Three leading fitness industry suppliers are pairing new technologies and systems to create a smooth exercise experience.

A wide variety of fitness assessments guide gyms and members to reach their health goals.

How the right technology tools can create an exercise experience that will thrill your members.

If you only use automatic billing for membership dues, you’re missing opportunities to optimize your gym’s revenue streams.

The European Union’s new data protection policy has universal implications. Is your fitness business prepared to meet the new standards?

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Tips to maximize opportunities through digital technology and bring your health club business to the next level.

Learn how to crunch the numbers to optimize revenue with these takeaways from an IHRSA 2018 session.

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AF Benelux is extending its in-club experience with a new app, which will provide digital personal training and an extensive workout library.

Here’s how machine learning and artificial intelligence can transform your business.

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The data that gyms are collecting about their members provide insights that can help minimize attrition. Here’s how four gyms make member data work for them.

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Overwhelmed by the information flow? Here's how to use all those numbers to grow your business.

It’s difficult to retain any member, let alone January resolutionists. This time of year, data software services and customer relationship management (CRM) become crucial.

Well-placed sensors can provide valuable member- and asset-management information that has a significant impact on your gym’s operation and performance.

Digital strategies shouldn't have longevity, but rather change with the evolving landscape, says UK-based futurist and author Ben Hammersley.

If you're incorporating wearable device data into exercise classes, you need to make sure you're protecting the sensitive health information they contain.

IHRSA Board Member Carrie Kepple explains why she thinks gyms should incorporate fitness-enhancing technology.

When personal trainers learn how to analyze data from wearable devices, they can provide tremendous benefits to clients in reaching their goals.

Cloud computing can benefit your club's operations and member experience, likely in ways you hadn't even thought of.

"The clubs that are going to be the most successful are the ones that integrate thoughtful digital strategies with the brick and mortar."

The latest generation of wearable fitness trackers are presenting data in a more meaningful way. And your club can leverage that data for members.

Leading fitness industry experts agree that tech investments are key components to running a successful health club in today’s increasingly competitive market.

Having a robust customer relationship management (CRM) system can help you improve the most critical aspects of your club's member experience.

By incorporating wearable technology into your club, you can improve the member experience, contribute to ancillary sales, and boost retention.

Odds are your club stores important data about your members and employees. Here are three steps to help you safeguard that data from theft.