Industry’s Road to Revival: Season & Reason for Optimism
“There is a wealth of resources to support the reasons for optimism” in the fitness industry, writes interim President and CEO Brent Darden.
Opinion
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Fitness & Wellness Industry Plays Critical Role in COVID Times
In this case study, Pure Group CEO Colin Grant writes how misconceptions around health clubs, gyms, and studios were set straight; how facts speak for themselves; how customers were safe and informed; and how the industry rallied together and worked to create a better future.
Advice to Health Clubs on Surviving the COVID-19 Pandemic
“This is an industry that can once again show its resilience, come together in ways it never imagined back in March 2020, and set new standards for governmental agencies and our current and future club members,” writes Industry stalwart, Rick Caro.