3 Tips to Improve Health Club Member Loyalty
Knowing your Net Promoter Score isn't enough—you must truly understand it to unlock the door to better member loyalty.
Marianne Aiello
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Crunch Supports Puerto Rico with Group Exercise Fundraiser
“Puerto Rico loves Crunch and we love Puerto Rico,” says Crunch Franchise CEO Ben Midgley.
To Grow Personal Training Revenue, Teach Staff to Create Positive Experiences
At Healthtrax Fitness & Wellness, personal trainers are educated about the importance of member experience and its impact on the bottom line.
How Health Clubs Can Create Adaptive Digital Strategies
Digital strategies shouldn't have longevity, but rather change with the evolving landscape, says UK-based futurist and author Ben Hammersley.
How STRONG by Zumba’s High-Intensity Workout Will Get Your Gym Members Moving
STRONG by Zumba is a high-intensity cardio program with a focus on bodyweight and plyometric exercises.
The Future of the German Discount Fitness Market
The discount fitness market in Germany exploded since its birth in the 90s, but its growth is beginning to slow down, says PRIME TIME fitness Founder Henrik Gockel.
At L’Usine Club, Design and Customer Service Go Hand-in-Hand
The European club chain's sleek facilities, designed by a team of architects, have attracted the likes of Kim Kardashian and Kanye West.
Your Health Club Members Have Gone Digital. Why Hasn’t Your Marketing Strategy?
Bryan O’Rourke, president of the Fitness Industry Technology Council, details three basic steps to any successful health club marketing strategy.
Unleashing Your Health Club Team’s Talent
The extra time it takes to develop your team's talent pays off dividends. And it starts during the hiring process.
3 Ways Holmes Place Health Clubs is Retaining Millennials Through Programming
See how this European club chain keeps millennials coming back with the right kind of programming.