What's Your Leadership Communication Style?
Understanding how you, and your employees, communicate is vital to your success as a leader—especially in the fitness industry.
Marianne Aiello
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Sell More Gym Memberships by Uncovering People's Needs
No two membership pitches should be alike. Learn how to identify prospects' needs and craft tailored-made tours that are sure to close.
Maximizing Facebook (and Leads) for Your Health Club
By taking the time to craft a Facebook strategy, you can increase referrals and leads for your health club.
How Keep Cool Plans to Bring French Fitness to North America
The popular smart-cost chain has nearly 200 clubs in France, and is now setting its sights on Canada.
Differentiate Your Health Club by Breaking Free of Industry Norms
When clubs stop doing things the way they've always been done, they start winning.
How Total Fitness is Taking Poland’s Mid-market Segment by Storm
The Total Fitness CEO shares the growing company's formula for success in the burgeoning Polish health club market.
Cedardale Health & Fitness Rebuilds After Devastating Fire
Months after a fire swept through the health club, Cedardale Health & Fitness broke ground on a new facility.
New IHRSA.org Designed to Help Gym Owners Supercharge Their Growth
The site is mobile-friendly, features a bold design, and is jam-packed with useful information and tools for health and fitness industry professionals.
New IHRSA.org Designed to Help Gym Owners Supercharge Their Growth
The site is mobile-friendly, features a bold design, and is jam-packed with useful information and tools for health and fitness industry professionals.
Blink Fitness Social Media Campaign Celebrates Members with Disabilities
The video series features Blink members and staff with disabilities discussing how they push themselves to be stronger and happier through exercise.