What’s Your Story?: Shaping Your Fitness Club’s Brand & Values [WEBINAR]
Convey your club’s value to members, even as their priorities shift in today’s evolving landscape.
Sponsored by Club Automation + CSI Spectrum
Joe Grieshop
Chief Marketing Officer
Club Automation + CSI Spectrum
Ron Campbell
President & Partner
U! Creative, Inc.
To ensure sustainable growth, your fitness club needs a clear and compelling brand story that your members will want to be a part of. However, as your members’ priorities shift to reflect an evolving landscape, it is difficult to know how to write that story and convey your club’s values.
Join Joe Grieshop, chief marketing officer at Club Automation + CSI Spectrum, and Ron Campbell, president & co-founder at U! Creative, who will share the steps you should take to shape your brand and re-write your club’s story to remain relevant, regardless of where the next normal takes us.
Learning Objectives
- Learn how you can attract and retain your members by establishing a promise of value
- Understand how to craft your brand story and adapt messaging to reflect your community's changing needs and priorities
- Explore the latest tools and resources available to help you re-shape your brand and effectively convey your club's values
“The past months have presented our industry with unprecedented challenges, but with great challenge also comes great opportunities for clubs to reconsider new ways of delivering value to their members. This value is the essence of who and what your members buy. That essence is the centerpiece of your brand. Now is the perfect time to reframe your brand so that it captures the expanded value that you now deliver.”
Joe Grieshop, Chief Marketing Officer
Club Automation + CSI Spectrum
Presenter Profiles
Joe Grieshop has served as a software technology executive for over 25 years as a chief marketing officer, Chief Innovation Officer, President, and Managing Officer. Grieshop is known for leading organizations to reach untapped markets, develop innovative solutions, and establish undeniable brands. His work has earned more than 150 awards in research, innovation, design, branding, product development, and marketing, while serving such clients as the New York Stock Exchange, Eastman- Kodak, EDS, General Motors, BF Goodrich, Reynolds and Reynolds, Huntington Banks, IBM, LexisNexis, NCR, GMAC, Procter and Gamble, Rockefeller Center, Incisent Technologies, North American Aeroflot, and Titleist.
Ron Campbell has dedicated his over two decade career to helping clients achieve success. He’s honed his skills in a variety of top management and creative positions including President & Sr. Partner of U! Creative + Destination2. He’s put his talents to work for such brands as Airstream, Burton, Ford Performance, GRAMMY Museum, Hampton Fitness, Live Nation, NASCAR, Paramount, Roland, Seymour Duncan, and The Rolling Stones.
Campbell’s leadership has also been utilized in serving on the Advisory Boards of Cedarville University, The Modern College of Design, California Adventure District, HomelessRockstars.org, and as Sr. Pastor of The Ark Church. He and his wife live near Dayton, OH, with their two children.
