Publications

The first step to engaging our exercisers is understanding their fitness journey. We will look at the latest research on exerciser behaviors and delve into what is motivating them to exercise and specifically return to in-person fitness experiences. Using data as our guide, we will create a playbook for facilities to connect with current members, bring lapsed members back into their community, and inspire new members to join.

Learning Objectives:

• See current research on exercise behaviors
• Identify motivations around exercise
• Get to know your current members with data analysis
• Connect with lapsed members and inspire new joins

Presenter Profile:

Leigh Wierichs is the Global Training and Education Manager for Life Fitness. She brings over 24 years of experience in the fitness industry and a wealth of expertise across a wide array of health and wellness areas to this role. Combining her in-depth knowledge of the science behind exercise and human physiology with her passion for helping others, Leigh has trained hundreds of group fitness instructors and personal trainers around the world. She has previously worked for the US Navy, Les Mills and as the Account Executive for International Military and Government Sales for Life Fitness, providing sales and product support to U.S. military and diplomatic missions across the globe. She has also taught group fitness classes for over 24 years. Keeping “boots on the ground” in the studio has given her unique industry insights and keeps her in touch with current trends in the industry.