Publications

In this presentation, Robert Jackson, Founder & CEO of Forma Gym, will assist participants to develop a strong, data driven culture. Look at how data analysis has changed through the pandemic, and new KPIs club operators should be tracking to succeed in the post-pandemic era. Participants will learn the basics of KPIs creation, data-warehousing, predictive analytics, and how the largest club operators in the world are changing the way they analyze their business using real-world examples from hundreds of club owners.

Learning Objectives:

• Develop a data culture.

• Learn the KPIs necessary for the post-pandemic era

• Identify data-warehouse design basics

• Build an executive dashboard

• View predictive analytics and what the future of data looks like

Speaker Bio:

Robert Jackson is a Bay Area native, Founder and CEO of Forma Gym, a Club Industry top 100 club, and is the creator of Fitness BI, which was recently acquired by ABC Fitness Solutions. Serving more than 1800 health club locations in the US and Canada, Fitness BI is the Business Intelligence platform of choice for top brands including, Crunch Fitness, Retro Fitness, Golds Gym, Planet Fitness, Chuze, EOS Fitness and many more.

Jackson has been named one of the Bay Area’s 40 people under the age of 40, and personally works with many top operators to uncover hidden insights and bring to life stories found within millions of rows of data.