Publications

Presented by Hannah Stael von Holstein, Vice President of Sales & Marketing, Discover Strength

Just about everyone is creating content nowadays. So how can you rise above the rest to differentiate your fitness business online? In an increasingly impersonal world, the best way to connect with members and prospects is through authenticity.

In this webinar, Discover Strength’s Hannah Stael von Holstein will help you understand the power of your personal and business' story. Through case studies and best practices from IHRSA member clubs, you’ll discover how to leverage what makes your business unique.

Next, Stael von Holstein will give you tips on how to communicate member stories, which can be great for improving retention. She’ll also explain the best digital channels you should use to tell your—and your members’—stories, from your website to social media.

Learning Objectives:

• Discover the importance of storytelling and how it can apply to multiple aspects of your business
• Define your health club’s target market
• Understand the concept of "WIIFM" (What’s in it for me?)
• Develop a strategy for the ideal placement of your content

Presenter Profile:

Hannah Stael von Holstein is the vice president of sales and marketing for Discover Strength, a personal training facility in Minneapolis, MN. During her time at Discover Strength, she has increased the closing percentage of the sales team by 20%, increased the initial monthly membership sale by 17%, and has contributed to a 30% growth year-over-year for the past six years. In 2018, the Minneapolis/St. Paul Business Journal ranked Discover Strength 21st on their top 50 fastest-growing private companies list.

For more on leveraging content for your business, don’t miss Stael von Holstein’s IHRSA 2020 session, “Content is King: Create Meaningful Content to Drive Revenue.” See the full agenda for IHRSA 2020, March 18-21 in San Diego, CA.