The COVID Era Fitness Consumer
The COVID Era Fitness Consumer is a report based on a study of American health club members commissioned by IHRSA and conducted by Kelton. The report discusses health club user sentiment and behavior prior to, during, and after facility closures.
The COVID Era Fitness Consumer discusses U.S. health club member sentiment and behavior during the COVID-19 pandemic. Conducted in collaboration with Kelton, the report examines the following:
- Perspectives of members returning to their health and fitness facilities;
- The fitness and wellness benefits experienced by members who have returned;
- Changes in physical activity during club and gym closures, including at-home workouts;
- Personal goals of health club members; and
- Consumer confidence in club and gym safety protocols.
The COVID Era Fitness Consumer is based on a survey of 1,171 people aged 18+ in the United States who currently have a gym membership, or recently canceled their gym membership due to COVID-19. The survey was conducted online during the period of August 24-28, 2020, and has a margin of error of +/- 2.9%.
Contact Melissa Rodriguez, IHRSA's senior research manager, with questions at mr@ihrsa.org or +1 617-951-0055 x194.
“The data confirms the essential role health clubs play in promoting and maintaining the well-being of consumers. Seventy percent of members rely on their health clubs to maintain overall health, while 30% use their health and fitness centers to help build their immune system. More than one-third miss the community aspect of belonging to a health club. Clearly, there’s no replacement for health clubs or gyms.”
Jay Ablondi, Executive Vice President for Global Products
IHRSA
