Publications

As consumers continue to prioritize their well-being, key fitness markets in the U.S., U.K., Germany, Spain, and Japan recorded all-time high participation rates in 2023 while emerging markets in Latin America and Asia demonstrated potential for growth. These insights and more are shared in the 2024 HFA Global Report, which includes rankings of some of the industry’s largest brands by revenue, members, and locations. The report delves into the health of the industry by country with insights directly from federations, media, and consultants within those countries. Three analysts also weigh in with their views about the U.S. market.

This year’s report is broken down into the following sections:

Industry Overview. The report leads off with a recap of some of the news and trends that shaped business in 2023 and early 2024.

Industry Research and Insights. This data-rich section analyzes the results of the Health & Fitness Association’s survey of some of the largest brands and ranks these brands by revenue, locations, memberships, and more.

Market Perspectives. The fitness industry in 19 countries steps into the spotlight as leaders at industry federations, consulting companies, and media brands share details about how the industry has performed in their respective countries during the past year.

Company Profiles. Dive into the numbers–revenue, number of locations, number of members, and markets served–that leading brands shared in this portion of the report, which is broken down by regions of the world

Partner Profiles. Industry suppliers share details about their latest products and services that will help club and studio operators better serve their members and communities.