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The 2018 IHRSA Health Club Consumer Report

This annual publication provides demographics and health, sports, and fitness participation data on America’s health club consumers. The report confirms that health clubs are playing an increasing role in helping consumers get active, lead healthier lives, and pursue fitness and sport goals. This product is a PDF download.

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“U.S. health club membership reached an all-time high in 2017, attracting 60.9 million members, an increase of 6.3% from 2016,” said Jay Ablondi, IHRSA’s executive vice president of global products. “Another 9.1 million non-members exercised at clubs. In all, nearly 1 in 4 Americans use a health club to pursue fitness and wellness goals.”

“U.S. health club membership reached an all-time high in 2017, attracting 60.9 million members, an increase of 6.3% from 2016.”

Jay Ablondi, Executive Vice President of Global Products

IHRSA - Boston

The report guides club operators how to better understand consumer behavior as well as leverage demographic trends in efforts to stand out from the competition. The 2018 IHRSA Health Club Consumer Report is organized into the following chapters:

  • Chapter 1. U.S. Health/Fitness Club Trends: An analysis of total membership and consumer growth trends;
  • Chapter 2. Membership Behavior & Industry Models: Insights on industry segmentation in response to trends in member behavior;
  • Chapter 3. Member Demographics and Implications for the Industry: An exploration of gender, household income, age, educational, and ethnicity, as well as how demographics are influencing the health club industry;
  • Chapter 4. Member Attendance & Tenure: Insights on membership tenure and attendance;
  • Chapter 5. Member Activity Behavior: An examination of consumer utilization of equipment and participation in group-based training formats;
  • Chapter 6. The Price-Value Paradox: An analysis of fees paid overall and per club segment;
  • Chapter 7. Personal & Small Group Training: An overview of private and small group training clients;
  • Chapter 8. Overarching Insights & Recommendations: Applications for clubs and suppliers gleaned from consumer findings;
  • Appendix - 10 Key Findings & Infographic Insights: One-page summary of key data points and infographic highlights of the report.

The 2018 IHRSA Health Club Consumer Report is based on the analysis of 30,099 online interviews that were carried out with a nationwide sample of individuals and households in early 2018.