Publications

Join Melissa Haase, regional general manager of Midtown Health Clubs, as she delves into the challenges of leading and managing multiple clubs during a pandemic. This leadership-based webinar will review the foundation of strength needed to manage and mobilize your team during these unusual times. In a session geared toward club leaders and operators, Haase will also cover recruiting new associates, serving members while re-building the business, and implementing new staffing and programs.

Overseeing 14 different clubs in the Chicago area has presented a specific set of challenges. There has never been a more important time to connect with industry colleagues and learn from one another. Haase will provide insights on leading from a strong foundation and transferring that into positive team morale and smooth operations at the club level. She will provide recommendations on how to be successful despite extreme challenges.

Learning Objectives

• Establish “pandemic-proof” strength and confidence for yourself and your team
• Manage a returning team effectively through transitions
• Recruit new associates in this unique environment
• Serve a returning membership base while rebuilding your business
• Learn about mistakes made along the way and how you can learn from those challenges
• Learn how Midtown Health Clubs adapted their staffing models and programs to minimize expenses while building revenues

Presenter Profile

Melissa Haase has worked in the fitness industry for more than 20 years at every level of the industry, starting at the front desk, teaching classes, training clients, and growing through the Midtown Health organization to be a Regional General Manager with oversight for a diverse portfolio of fourteen corporate fitness clubs. During recent government mandated club closures, she has been focused on commitment, partnerships, dedication to re-growth and how to continually work through others to achieve a strong business vision. Haase believes that teaching others is an important element of growth and her own continuous learning.