Member Discount
Onboarding Members through Small Group Training [WEBINAR]
By maximizing small group training to engage new members, clubs can tip the scale towards improved new member retention. Sponsored by Club Automation + CSI Spectrum.
Sponsored by Club Automation + CSI Spectrum
Sheldon McBee
Personal Training Director
Universal Athletic Club
Presented by Sheldon McBee, Personal Training Director, Universal Athletic Club
In order to grow your health club business it's crucial to have a systematic and scalable new member integration strategy. Consider that group training and personal training are among top fitness industry trends, which continue to drive ancillary revenue in health clubs. By maximizing this service to engage new members, clubs can tip the scale towards improved new member retention.
In this webinar, Universal Athletic Club Personal Training Director Sheldon McBee will explore best practices in using small group training to engage new members over those critical initial weeks of club visits. These best practices not only provide lead generation for fee-based group training, but ensure a powerful solution to grow memberships through new member engagement.
Learning Objectives:
- Position your SGT offering to improve new member integration
- Provide an internal lead generator for SGT services
- Cover best practices in staffing coaches and coach compensation
- Learn tips on structuring SGT for long term success
“As someone passionate about group training in health clubs, we have a unique opportunity to step up and do more to drive the engine of new member retention. Not only does this improve revenue but it gives the coach more purpose and really helps people stay engaged.”
Sheldon McBee, Personal Training Director
Universal Athletic Club - Lancaster, PA
