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This year has been full of unexpected turns and the fitness industry has been hit hard. But as we look forward to 2021, it’s all about being prepared and adapting to the new normal.

In this webinar, you’ll learn how to prepare for the new year by analyzing your current member base and deciding how to pivot your marketing and overall strategy to reach current and prospective members. You’ll also learn how to incorporate new strategies that will save you money, while also increasing your revenue.

Since many clubs have had to make adjustments to their budgets—and the future is still unclear—it is more important than ever to make the most out of the resources that you currently have, while also not being afraid to try new strategies!

Learning Objectives

• How to adapt to the current situation and make your members feel comfortable, while also making sure your club is profitable
• Know your market and be ready to adjust your model to meet your community’s needs
• Be well-rounded in your marketing plan and don’t rely solely on the things you’ve done in the past
• Learning how to utilize your member base to turn them into your most valuable asset
• How to get out of your comfort zone and try new techniques to attract new members

Presenter Profiles

Jillian Curl has been with UpSwell for five years in a variety of different positions. Her unique company background and most recent role as a client-facing marketing consultant allows her to bring a plethora of knowledge in regard to digital and print marketing in the health and fitness industry

Christin Cherry is the co-founder and director of operations for Delta Life Fitness, a nationwide boutique fitness franchise for women. She has been in the fitness industry for 12 years, has owned and operated two studios, and currently conducts training for all new opening Delta Life Fitness studios and leads the field support team. Cherry was recently named one of the 50 women of wonder in franchising for the second time by Franchise Dictionary Magazine.