Publications

In this session, learn valuable insights on the top 10 things you should evaluate on your club’s website to maximize its performance and effectiveness.

Nick Lindauer, vice president of demand & digital services at Club Automation, will share his experience and best practices on assessing key metrics—such as traffic, engagement, and conversions—as well as evaluating the user experience, design, and content of your website. Whether you're a racquet sport club, a large fitness center, or anything in between, you'll gain valuable tips and actionable advice to enhance your online presence and attract more members to your club.

Don't miss this opportunity to learn from an industry expert and take your health and fitness club website to the next level!

Learning Objectives:

• Track and analyze relevant Key Performance Indicators (KPIs) to measure your website's success

• Evaluate user experience (UX) factors such as site speed, mobile responsiveness, and navigation ease

• Optimize conversion rates by identifying areas for improvement in call-to-action buttons, landing pages, and checkout processes

• Enhance search engine visibility by implementing SEO strategies and monitoring keyword rankings and organic traffic

Presenter Profile:

Nick Lindauer is a seasoned digital expert with 20+ years of experience in digital marketing optimizing website performance. Nick resides in the Austin, TX, area with his wife and two young sons. Alongside his professional endeavors, he is currently pursuing a Masters in Marketing and Data Analytics from Texas A&M University when not running or training for marathons.

Nick's extensive experience and deep understanding of the digital landscape have made him a respected authority in the industry. From his early days revolutionizing digital marketing strategies to his present focus on website optimization, conversion rate optimization, SEO, UX design, and data analytics, he has consistently delivered exceptional results for his clients.

Nick's visionary leadership and strategic mindset have enabled him to develop and execute plans aligned with business objectives. He remains at the forefront of digital trends, continuously seeking professional development opportunities to optimize website performance and drive tangible business outcomes.