Publications

Selling is an essential part of any business that offers products or services, and that includes health clubs and their personal training services. The good news for health club owners is that the product they’re offering to current and potential members is nothing less than a better life.

But getting people in the club is only part of the solution. Helping members achieve their goals is the greater challenge. That’s where personal trainers come in. A club’s personal trainers are the on-site experts who guide individuals and groups to reach their objectives.

Club owners need to provide trainers with the tools that will help them improve their sales potential and attract new clients. And clubs need to educate members of the benefits of personal training, and develop promotions and incentives to motivate members to utilize this valuable club resource.

This e-book will look at ways to boost your personal training business for individual clients and group sessions. It includes:

• Introduction: How to Boost Personal Training Revenue
• Part One: Personal Training: An Essential Revenue Stream for Clubs
• Part Two: Getting Creative: Club Strategies to Sell Personal Training
• Conclusion: Building a Strategy that Puts Relationships First