HFB March 2025
Welcome to the inaugural issue of Health & Fitness Business - the official publication of the Health & Fitness Association!
The HFA Show Issue
The HFA Show 2025, formerly the IHRSA Convention & Trade Show, is changing more than its name for the upcoming event on March 12-14 at the Mandalay Bay Resort in Las Vegas. Our multi-section superfeature offers a preview.
Q&A with Tom Leverton: The CEO of Purpose Brands, the company formed after the merger of Orangetheory Fitness and Self Esteem Brands, explains how the global powerhouse will continue expanding while tightening up the budget.
Breaking Barriers to Fitness: New HFA research highlights how targeted government action, such as tax incentives and price reductions, can position fitness affordability as a key public health strategy.
The HFA Show Superfeature
10 Ways to Get the Most Out of The HFA Show 2025: Prepare accordingly.
Q&A with Shama Hyder: The founder of Zen Media previews her keynote address, which is sponsored by Zenoti.
Strength in Numbers: Find out why some operators and managers bring dozens of staff members to the annual event.
The HFA Hall of Fame: Meet the inaugural class of the HFA Hall of Fame: Rick Caro, Dr. Kenneth Cooper, Red Lerille, Julie Main, John McCarthy, and Augie Nieto.
The HFA Show 2025 Exhibitor’s Guide
HFA Insider: New HFA Research Is a Game Changer; The Business at OECD Calls for Action to Increase Physical Activity; Make Plans Now to Attend the 2025 HFA Fly-In and Advocacy Summit
Global Voices: Mission Fitness Brasil
Partner Spotlight: The latest offering from a trusted HFA partner
Partner Showcases: The latest innovative products and services
Membership: Case Study: The Rise of Burn Boot Camp; Member Benefits: The HFA Show Savings, Access, and Exclusives; The latest Shorts with Liz Clark podcast episodes
Advocacy: Global Advocacy Summit; Congress Calls for Action on Incentivizing
Physical Activity
Research: A Transformative Six Months and What’s Ahead
Best Practices: Five Ways to Boost Your Indoor Cycling Program
Editor's Letter: Health & Fitness Business is Born
Letter from HFA President & CEO Liz Clark: HFA Takes the Next Step
