Publications

Presented by Amanda Brown, Youth Director, Newtown Athletic Club

Health club operators are always looking for ways to boost revenue and engagement—and children’s programming can help you do both. Kids camps and birthday parties in particular are growing in popularity among parents and health clubs alike.

Not only do these kinds of youth programs keep families engaged in your club, but they tend to have high profit margins. At the Newtown Athletic Club, ancillary revenue streams like youth programming drive 49% of club revenue. Ultimately, if you’re looking to grow your revenue, children’s programs are worth considering.

This webinar will detail how you can structure these two lucrative profit centers to strengthen your health club business. Attendees will create a long-term marketing plan to promote continued growth and learn how to develop camps and parties that your clients cannot live without. You and your team will leave with a proven marketing plan you can implement right away.

Remember, when kids come back, parents come back, making your health club the ultimate family experience.

Learning Objectives:

• Create a family-friendly marketing plan that will engage all members of the family
• Discover how to keep up with youth trends and develop tailored programming
• Review examples of proven kids’ program scheduling
• Examine what makes a kids’ camp fun and unique
• Create your own plan to engage families of the kids at your club

Presenter Profile:

Amanda Brown is the youth director at the Newtown Athletic Club (NAC), located in Newtown, PA. She earned her degree from Temple University in early childhood education. Brown’s education is coupled with years of experience working with children. In her current role, she oversees 10 departments, encompassing all of the children’s programming offered at NAC. Helping other health clubs in the industry incorporate fitness programming for youth is one of Brown’s foremost goals.