Publications

Presented by Greg Niederlander, Senior Applications Specialist for Small Group Training, Life Fitness and Leigh Wierichs, Training & Education Manager, Life Fitness

If your health club doesn’t have small group training (SGT), you’re missing out on one of the most powerful engagement and retention tools in the industry.

The statistics on the SGT phenomenon tell the story. According to the IHRSA Fitness Training Report, nearly 18 million health club members engaged in SGT in 2016, which includes more than 26% of members in fitness-only facilities. Among multipurpose club, almost 20% of members engage in SGT. For studios, that number jumps to 36% of members.

But simply offering small group training isn’t enough. In order to run a successful SGT program, you need to go well beyond putting great products in a dedicated training space. In this webinar, you’ll learn the “why” (application), “where” (space), and “what” (products) essentials that are necessary for designing compelling small group training experiences.

Learning Objectives:

• Discover small group training industry trends
• Review the benefits of small group training
• Discuss the key components of small group training
• Learn about the business of small group training
  

Presenter Profiles:

Greg Niederlander is a 38-year health and fitness industry veteran specializing in the areas of physical conditioning, coaching, and personal performance enhancement. He holds a master’s degree in exercise science and is a NSCA certified strength and conditioning specialist. Niederlander's primary areas of expertise are in program design, development, and implementation for health clubs and fitness product manufacturers.

Leigh Wierichs has over 20 years of experience in the fitness industry, specializing in education for group fitness instructors and trainers, military fitness, wellness education and programming, facility management and design, and sales. She holds a master’s of science in kinesiology and a master’s of fine arts in dance. She has dedicated her career to promoting movement and exercise as a part of a vibrant and healthy life. Wierichs’ professional certifications include group fitness instructor and personal trainer (ACE), Les Mills instructor and national trainer, Johnny G Spinning, and White Belt (NIA – Neuromuscular Integrative Action).