Publications

Presented by Colin Grant, CEO, Pure International Group

During our first coronavirus webinar on March 18, Colin Grant, CEO of Pure International Group, shared his experience overseeing Pure’s 30+ locations across South Asia in the wake of the pandemic. Now, Grant returns with an updated perspective as club owners around the world adjust their clubs to the new normal.

In the second part of our club operations series, Grant will provide an update on the status of his clubs and tackle crucial topics on many club owners’ minds, from shutting down your club to preparing to reopen. He will also discuss staff communications tips—including more information about his daily team calls—as well as member communication strategies that you can potentially replicate for your facility.

Learning Objectives:

• Learn what has changed in the past two weeks for clubs coming out of initial shutdowns
• Gain valuable insights on coordinating staff communications
• Learn strategies for providing value to members during a closure
• Build a plan for what comes next for your club

Presenter Profiles:

Co-founded in 2002 by Colin Grant, the Pure Group has grown from one yoga studio with two teachers in Hong Kong to over 30 locations with more than 2,000 staff and around 600 yoga and fitness classes a day across Hong Kong, Shanghai, Beijing, Singapore and New York. Through the brands Pure Yoga, Pure Fitness, Pure Apparel, nood food and MyPureYoga, Pure Group now encompasses yoga, fitness, active wear and healthy eating as an integrated community dedicated to helping people lead a balanced 360 degree lifestyle.

Good health and athleticism have always been a part of Colin’s lifestyle. He played tennis semi-professionally and impressively ranked as the top-seeded player in Hong Kong for over a decade, participating in various international tournaments such as the Davis Cup and Wimbledon.

Colin has had an entrepreneurial spirit since a young age, including multiple successful business ventures. He fell instantly in love with yoga in 2001, and embarked on opening his own studio with the help of friends Bruce Rockowitz, Almen Wong and his first yoga teacher from Whistler, Patrick Creelman. Six months later, Pure Yoga was born. He subsequently started Pure Fitness in 2003, launched Pure Apparel and nood food in 2013, and MyPureYoga.com in 2016.

Pure Group has since grown into the undisputed leader in Asia’s wellness industry.