“Just as you force yourself off the couch to go to the gym, you need to proactively look to add voluntary stress in your business. You need to look at new business models, bring in people with different mindsets into the business, have people challenge you in a respectful way.”
Aidan McCullen
Welcome
Seasons of Change: The HFA moves boldly into the future.
CEO's Column: Visiting with HFA members near and far reminds me just how special our industry is, says president and CEO Liz Clark.
Features
The Art of Permanent Reinvention: Aidan McCullen is a former pro rugby player who has built a successful career as a business consultant, author, and host of the popular podcast The Innovation Show. A keynote speaker at the 2024 European Congress, he helps organizations and individuals learn how to develop a mindset to avoid complacency, embrace change, and continue to seek pathways to growth.
The Top 20 Franchise Brands Worldwide: Here's what's behind the global growth of franchises.
The Price is Right: How to navigate increases in membership fees amid ongoing economic pressure.
Making the Case for Inclusivity: Two experts explain how to expand diversity in the fitness industry as both employers and public-facing businesses.
News & Know How
News: Fitness Brasil celebrates an anniversary and announces a rebrand; the HFA announces a new vice president of research; HFA leaders travel far and wide to visit members; making an appearance at the National Conference of State Legislatures (NCSL) Legislative Summit; new data shows traffic to fitness facilities is up; and much more news.
International News: Basic-Fit hits a historic milestone; and the Fitness Business Podcast returns, with Liz Clark scheduled for an October interview.
HFA Insider: HFA Director Asia-Pacific Sean Tan gives his take on the region in this exclusive interview.
Influencer: Kevin Conaway, president of WellnessSpace, explains how recovery became one of the most popular features in the industry.
Research Roundup: Here's a sneak peek at the highly anticipated 2024 HFA Global Report.
Innovations
Community Outreach: SportsArt is making a difference promoting sustainability on college campuses.
New Product Spotlight: Technogym introduces Wellness Checkup.
Industry Partner News: The latest news from top suppliers.
Health & Fitness Report
Best Practices: Here's how to make sure your aquatics program isn't in deep water.
Advocacy: How HFA's public policy team plans for an unpredictable election year.
HFA Team Spotlight: Meet Chris Hixson, our senior manager of membership.
