“What distinguishes you from other businesses is creating a connection to your community. To do that, you need to behave like a local business. You need to go to chamber [of commerce] meetings and local events like Saturday flea markets, and interact with other community leaders. All of those gestures are important for building a community presence.”
Al Noshirvani
ALTA Technology Group
Welcome
Disrupt or Bust: The HFA continues its rapid evolution after a year
of momentous change,
says CBI editor Jim Schmaltz.
CEO's Column: We made history in 2024 - expect the same for 2025, explains president and CEO Liz Clark.
Features
Leading With Innovation: Al Noshirvani has been a driver of new technologies in the global fitness industry for the past 20 years, as co-founder of Motionsoft, now as managing partner of ALTA Technology and owner of Method Gym. A sought-after thought leader, Noshirvani juggles multiple business interests in the industry, while serving on the HFA board as finance committee chairman.
How the Industry Changed in 2024: Industry experts look back on the year to see what trends took hold and what to expect next year.
2024 HFA European Congress Is a Smash Success: The conference in Barcelona attracted top professionals from around the continent, as the industry continues to grow in the region.
Gimnasios Fantasticos: Here's a glimpse at the club tours in Barcelona that followed the 2024 European Congress.
Bigger & Better: The HFA Show Begins an Exciting New Era: The rebranded annual convention and trade show will have a few surprises for attendees. Here's a preview of what's coming.
News & Know How
News: HFA board meeting sets agenda for 2025; the HFA advocacy Team secures key changes to FTC click-to-cancel rules and gains a legislative win in New Jersey; the ACSM releases its top fitness trends for 2025; Powerhouse Gym celebrates 50 years in the global industry; pickleball continues its phenomenal growth; HFA team members visit fitness facilities around the United States; and much more news.
The Fitness Technology Summit: A look at the 12th annual Fitness Technology Summit in Las Vegas.
International News: Xponential expands into Japan and Mexico/ the 12th annual ChinaFit/HFA Management Forum in Xiamen, China, is set for December 12-14; LifeFit Group acquires more properties; and other news.
Research Roundup: The 2024 U.S. Health & Fitness Consumer Report explores data about current marketplace trends.
Innovations
Formula for Success: The Symbio line from Life Fitness reimagines cardio training.
Product Spotlight: Head2Toe Total Health offers GLP-1 prescriptions for your members.
Industry Partner News: The latest news from top suppliers.
Health & Fitness Report
Leadership: Thoughts from HFA board chair Chris Smith on the recent board meeting and 2024 European Congress.
Best Practices: These 11 tips will help you expand your club beyond your four walls.
Advocacy: In 2024, HFA advocacy made a difference for the global fitness industry. In 2025, we’ll keep the momentum going.
