CBI June 2024

Capitol Gains

“This industry is filled with strong leaders, and I’m happy to give them an event to introduce them to their legislators and let their voices be heard.”

Mike Goscinski, Vice President of Government Affairs, Health & Fitness Association

Welcome

All Together Now: The resiliency of the global industry is strengthened by its unity

CEO's Column: The Fly-In proved that our association is strengthened by our relationships

Features

Capitol Gains: The 2024 Washington, D.C., Fly-In and Advocacy Summit on May 7-8 was a resounding success, as 120 industry leaders converged on Capitol Hill to forge relationships with policymakers. Attendees held 130 meetings with members of Congress or their staff to promote the PHIT Act and other legislative initiatives. With the new association name, the summit truly enlarged the industry’s footprint in Washington.

Voices of the Fly-In:
Here’s what industry leaders had to say about the 2024 Fly-In and Advocacy Summit.

The Group X Evolution:
Navigating the current challenges and changes to keep classes thriving.

Making Healthcare Referrals Profitable:
While medical referrals offer potential new member and revenue opportunities, you need to approach building provider relationships strategically.

News & Know How

News: Registration for the 2024 European Congress is now open; President and CEO Liz Clark makes her case for the PHIT Act in Fortune magazine; a startling new report shows why military readiness is dependent on access to physical activity; Michigan Governor promotes “Michigan Moves” Month; Fitness Formula Clubs named Chicago Reader’s Best Gyms in Chicago for 2023; Lifetime teams with Lululemon to go all out for pickleball; and much more news.

IPAC Town Hall: The Industry Partner Advisory Council (IPAC) and the Health & Fitness Association provide critical information about current association progress.

International News: A new report from EuropeActive and Deloitte, European Health & Fitness Market Report 2024, reveals a robust market on the continent.

Research Roundup: The Health & Fitness Association to release its first of four installments of the 2024 Health & Fitness Consumer Report in early July; physical fitness boosts mental wellness in youth, says study; and other research.

Innovations

Formula for Success: Eleiko’s Erik Blomberg explains the next evolution in equipment design and function.

Community Outreach: SportsArt shows why eco-friendly practices are also good business practices.

Industry Partner News: The latest news from top suppliers.

Health & Fitness Report

Leadership: Health & Fitness Association Chair Chris Craytor on the art of service in the fitness industry.

Best Practices: Andy Peat, COO for Lift Brands Asia Pacific, and Steve Boring, fitness director, Rochester Athletic Club, on increasing engagement.

Advocacy: Here’s what the industry gained from the recent Fly-In, and what it means for global advocacy moving forward.

HFA Team Spotlight: Meet another member of the talented Health & Fitness team: Mike Goscinski, vice president of government affairs.