“Our ultimate mission is about much more than influencing policies and laws. It's about affecting the hearts and minds of a world that needs us now more than ever.”
Mike Goscinski, Vice President of Government Affairs for the Health & Fitness Association
Welcome
- We Did It!: Thanks to the support from our members, our rebrand announcement and convention in Los Angeles were a great success
Features
- Making History in Los Angeles: The IHRSA 2024 Convention & Trade Show officially relaunched the organization as the Health & Fitness Association. Announced by President and CEO Liz Clark during her President’s Address, the rebrand was enthusiastically received from attendees. In this article, we share some of the most memorable moments from the event that drew crowds and exhibitors in numbers that rivaled the pre-pandemic years.
- Mastering the Changing Digital Landscape: Sessions at the convention in Los Angeles and a new training course are putting AI and other technology in the spotlight. Here's how these new digital tools are changing the way fitness businesses operate.
- Creating Immersive Experiences: Facilities are investing in new designs and remodels to meet changing consumer expectations. This article explores both the functional and aesthetic changes that are making a difference in member engagement.
News & Know How
- News: Liz Clark takes the Health & Fitness Association message to the White House; more legislative wins for the H&F advocacy mission; Orangetheory Fitness and Self Esteem Brands stun the industry by announcing a merger intended to create a new company; an exciting fitness concept in France expands into Spain; vote in our “Who Wore It Best” contest; and much more news.
- International News: Basic-Fit takes first step to franchising, and EuropeActive introduces a new leader.
- Influencer: Cardio can be a thrilling experience with the right function and design, says Andrew Kolman, Matrix Fitness VP of global product development.
- Research Roundup: We take a deeper dive into the 2023 U.S. Health & Fitness Consumer Report produced by the Health & Fitness Association.
Innovations
- Formula for Success: BeaverFit: Outdoor innovation finds its way to the fitness floor.
- Community Outreach: SportsArt: Bringing sustainable technology to college campuses.
- Industry Partner News: The latest from the top suppliers in the business.
Health & Fitness Report
- Leadership: Chair Chris Craytor on why the annual convention and trade show is vital to the association.
- Best Practices: Paul Hackett and Mike Mesmer share tips on cutting down on energy costs.
- Advocacy: The BHAG of the Health & Fitness Association takes shape.
- IHRSA Staff Profile: Meet another member of the talented Health & Fitness team: Michele Eynon, vice president of advertising.
