Publications

Planning fitness retreats, large-themed fitness events, and social media campaigns and creating new and unique formats can be daunting and expensive, but hosting these experiences creates value and community for your members. It also motivates your team, and it’s possible to host events both in person and virtually to suit the needs of your community!

In this webinar, sort your business calendar to do more for your members. Learn how to organize your budget and marketing calendar to make these events a success for very little cost and high return.

Learning Objectives:

• Discover opportunities to host events throughout the year

• Identify the strengths and desires of your members to drive event themes (i.e., What do the members want?)

• Organize your approach for the lead up and create “hype” for the event—social media posts, class/club announcements, etc.

• Learn the step-by-step approach to recap events and get feedback from participants and instructors

• Determine the organized approach to scheduling events and discover promotional platforms and tools

Presenter Profile:

Staci Alden is committed to helping group fitness managers and club operators elevate their programs, instructors, and leadership. As an experienced consultant and strategic planner for both digital and in-person offerings, her clients range from large luxury health clubs and international companies to small studios. She has designed world-class studios on a tight budget, launched signature formats, and built turnkey solutions for enhancing systems, leaders, and talent. Staci is also an established presenter, writer, and YouTube influencer, regularly interviewing thought leaders and fitness professionals on her channel. Staci is also a master instructor for Balanced Body.