Publications

A member’s journey with your club begins the moment they walk through the door. A crucial step to ensuring your members fall in love with your club and stay longer is a strong and memorable onboarding process. This is where many facilities fall short. They focus on driving new member acquisition and lose sight of what really matters—creating a positive member experience and delivering value.

Join Life Fitness to learn how to create an effective onboarding process for your facility and how to train your team to create a connection between your members and your club.

Learning Objectives:

• What is member onboarding and why is it important?

• How to develop a successful member onboarding process.

• Tips on how to train up your staff to implement this process.

Presenter Bio:

Leigh Wierichs is the Global Training and Education Manager for Life Fitness. She brings over 20 years of experience in the fitness industry and a wealth of expertise across a wide array of health and wellness areas to this role. Combining her in-depth knowledge of the science behind exercise and human physiology with her passion for helping others, Leigh has trained hundreds of group fitness instructors and personal trainers around the world.

She has previously worked for the U.S. Navy, Les Mills, and as the Account Executive for International Military and Government Sales for Life Fitness, providing sales and product support to U.S. military and diplomatic missions across the globe. Leigh has taught group fitness classes for over 22 years. Keeping “boots on the ground” in the studio has given her unique industry insights and keeps her in touch with current trends in the industry.