Fitness Facilities
Healthier Business. Healthier Industry. Healthier World.
Membership options to meet the needs of your fitness business.
A membership is the best value in the industry
Membership in HFA is more than just a cost—it’s an investment in protecting and growing your business.
Your dues directly support the advocacy, education, and industry research that safeguard your bottom line, promote growth opportunities, and position the fitness industry as essential to public health and well-being
Invest in your future, become a member today!
Premium
starting at
Featured Premium Discounts:
- FREE Research & Critical Insight Reports
- 50% Education, Staff Training, and Events
Premium Benefits:
- State & Federal Advocacy & Legal Guidance
- Industry-Specific Research and Benchmarking Resources
- Conference Networking and Education
- Digital Library of Best Practices for Fitness Professionals
- Protection against Industry Threats and Harmful Legislation
- Discounted access to Fitness Facilities Worldwide for Traveling Members
- Up to 20% Saving on Group Purchasing Programs (Grainger, BMI, ASCAP and more)
- Exclusive Networking Opportunities with Industry Leaders
- Exclusive Invitations to Special Programming
- Access to our Public Policy Team
Standard
starting at
Featured Standard Discounts:
- 30% Research Reports
- 30% Education, Staff Training, and Events
Standard Benefits:
- State & Federal Advocacy & Legal Guidance
- Industry-Specific Research and Benchmarking Resources
- Conference Networking and Education
- Digital Library of Best Practices for Fitness Professionals
- Protection against Industry Threats and Harmful Legislation
- Discounted access to Fitness Facilities Worldwide for Traveling Members
- Up to 20% saving on Group Purchasing Programs (Grainger, BMI, ASCAP and more)
- Networking Opportunities with your Peers
Thousands of the World's Best
The Health & Fitness Association represents over 200,000 fitness facilities, gyms, and studios across the globe. Join over 7,500 members dedicated to making the world healthier through exercise.
Best Value in the Industry
Read More +-A membership connects you to the industry’s most robust collection of data, need-to-know information, and best practices so you can lead your business into the future with confidence. Elite educational opportunities, webinars, and the world's best Trade Show provide a path to connecting with industry thought leaders and influencers. Join thousands of the world’s best fitness facilities by becoming a member today.
Research & Benchmarking
Our research publications are the most authoritative reports on fitness facilities performance indicators, including revenue, retention, and member demographics.
Discounts & Savings
Save thousands with exclusive discounts on reports, event registrations, product purchases, insurance and energy costs, music licensing fees, and much more!
Staff Training Materials
Every member of your gym’s staff can access our webinars, e-books, toolkits, and other resources. These tools are designed to help your staff increase their knowledge and work smarter for your business.
Protection Against Threats
The National Health & Fitness Alliance (NHFA) fights for the industry, stops harmful legislation, and promotes the industry’s role in shaping a better future. A percentage of member dues supports this effort.
Convention & Events
Our educational events provide an array of speakers on business and strategy, instructional sessions for management success, peer-to-peer networking opportunities, and spectacular trade shows.
On-Demand Webinars
Whether you want to hone your fitness business knowledge or educate staff, our webinars are for you. An archive of 100+ on-demand webinars and new monthly webinars are available to members.
Industry Experts
Our diverse roster of expert staff is here for our members. We run offense to keep you informed and provide you with critical guidance on legal matters, research, and more.
Health & Fitness Business
Health & Fitness Business (formerly CBI) is the health and fitness industry’s leading magazine. Standard and Premium members receive multiple subscriptions for you and your staff.
Website
Access exclusive tools to maximize the profitability and efficiency of your fitness facilities, gym, or studio. Our digital library serves as the one-stop source for industry-specific best practices and insights covering everything to grow your facility.
Get Connected
Keep up with the latest news, resources, and events on our social media channels.
