Our Member Exclusive Content goes the extra mile to help club operators run their businesses better. Health & Fitness Association members can access our full inventory of expert-led webinars, in-depth briefing papers, curated e-books, and long-form articles—all at no extra cost. Just log-in and start learning.
Member Exclusive
Gender Identity Protection: Laws by State & IHRSA Chart
The privacy of your health clubs members can sometimes put gym owners and operators in a tricky position. When it comes to gender identity, do you know what your state’s law says?
( E-book & Resources )
Member Exclusive
How to Hire & Retain a Superstar Health Club Staff
Learn hiring and onboarding best practices that will give you an edge in reducing attrition, improving retention, and increasing sales and non-dues revenue.
( E-book & Resources )
Member Exclusive
How to Maximize Your Gym’s Data Strategy for Sales & Retention
Data has now surpassed oil as the world’s most valuable resource. Here's how you can make the most of it.
( E-book & Resources )
Member Exclusive
Turn Your Health Club Into a Smart Gym
It is no longer enough to solely be a brick-and-mortar business. Learn how connected equipment, virtual fitness, and artificial intelligence could transform your gym.
( E-book & Resources )
Member Exclusive
Maximize Your Gym's Small Group Training Revenue
This e-book will guide you through strategies to use small group training as a revenue driver and retention tool.
( E-book & Resources )
Member Exclusive
The Secrets of Health Club Financing: A Starter Kit
Lock down the business side of your operations. This starter kit will guide you through determining your finance strategy, business model, KPIs, and more.
( E-book & Resources )
Member Exclusive
A Guide to Building a Successful Health Club Brand
Today’s consumer is looking to spend on a brand that reflects their beliefs and values. This e-book will give you the foundation to create a successful branding strategy.
( E-book & Resources )
Member Exclusive
Built for Success: How to Maximize Your Health Club's Design
Learn how to navigate through the many elements of health club design.
( E-book & Resources )
Member Exclusive
The Definitive Health Club Member Retention Toolkit
Everything you need to know about engaging and retaining members at your club.
( E-book & Resources )
Member Exclusive
A Guide to Fighting a Sales, Service, or Amusement Tax on Health Club Membership
This resource provides insights and tips on how to demonstrate to lawmakers your club’s commitment to fighting for and encouraging healthy lifestyles that would reduce obesity, chronic disease, and healthcare costs.
( E-book & Resources )
