“You can’t manage what you can’t measure.” The quote belongs to W. Edwards Deming, the statistician and quality-control expert credited with having launched the Total Quality Management (TQM) movement of the late 1980s and early ‘90s.
The point? If you can’t monitor what’s happening in your operation, build insights around it, and then act on that knowledge, you can’t maximize your business and optimize revenue.
One way to do that is through workflow management tools. Among the key benefits of workflow management technology, notes ScienceDirect magazine, is integration and real-time reporting. A digital workflow platform has the capacity to harness all the data your business produces through its processes, make all the parts of your organization visible, and create reports with insights geared to improving and speeding business decisions.
Other benefits of workflow tools include improved overall efficiency through automation, improved accountability and visibility throughout the business, reduced errors, streamlined processes, superior control, scalability, and flexibility, improved communication, and more motivated employees.
Workflow and Lead Generation
Workflow tools can be especially important in lead generation and member retention.
“If you utilize workflow tools in a pragmatic way, you have a focal point to measure yourself against, not just internally but also against other clubs in your chain and beyond,” relates Tom Kemp, head of new business & implementation at Exerp.