Reinventing yourself is never easy, especially when it’s forced on you. But that’s the situation we’re in. Trends that were moving along at a manageable pace have accelerated, and none more so than cloud-based app services.
We’re not just talking about streaming content or live training sessions. All parts of your member experience need to be accessible via mobile technology. But even more important than providing basic services is enhancing the relationship you have with your members. And that means providing your trainers and coaches the tools they need to create successful programs for their clients.
When trainers and coaches can access data from wearables, they increase their personal connection to their clients. With personal training still one of the most reliable and profitable revenue streams for clubs, maximizing these relationships should be a priority.
That’s best accomplished with wearables that are plugged into your health club’s cloud-based digital network. While these complex systems, especially omnichannel services, can seem impersonal, they actually allow health clubs to enhance personalization.
Your members want these services. Consumers are more enthusiastic about wearable fitness tech than ever. According to an annual survey of global fitness trends by the American College of Sports Medicine (ACSM), wearables own the top spot. According to the ACSM: “Wearable technology has been estimated to be about a $95 billion industry.”
It’s time for your health club to get its share.