"Data shows that health and wellness is a priority for consumers, one which they are consistently willing to pay for,” said Geoff McQueen, managing partner of L.E.K. Consulting, which analyzed the data and wrote the report. “Fitness facility memberships have a particularly strong value proposition, and operators should recognize they may be able to increase fees without significantly affecting their membership base. Trust the value you have to offer consumers and look to offset recent inflation and labor cost growth.”
The report provides a comprehensive analysis of America's fitness consumers who belong to fitness facilities. Covering critical metrics such as membership growth by facility type, attendance and tenure, equipment utilization, activity participation, and the use of personal and small group training, the report provides insights and takeaways to fitness facility owners and operators, investors and private equity firms, and suppliers and others.
The data points to a healthy operating environment—and a bright future—for the health and fitness industry.
Strong top-line membership growth, expansive development in niche markets, and the consistent maturation of unique demographics over multiple years—despite the context of a broader challenging economic environment—are proof of the strong value proposition fitness facilities have to offer their consumer base.
Severin and McQueen, managing partner of L.E.K. Consulting, which analyzed the data and wrote the report, share in the video below four data points from the report that reveal what consumers value and where your business can grow.
