Four years later, the pandemic’s ripple effects continue to influence group X. While participation in group X classes has returned to—or is approaching—pre-pandemic levels, clubs should not simply remain on autopilot.
"The pandemic definitely changed group X, and may even have put us back in some ways," says Anthony Wall, the senior director of global business development at the American Council on Exercise (ACE). "Operators must adjust to keep their programs thriving."
That means gyms should evaluate their culture, their perception of group X, and how they manage their teams. With staffing still a challenge, clubs and studios also must be more intentional in recruitment and retention efforts. This is particularly important as veteran instructors consider retirement and the pipeline is smaller and inexperienced.
Given the staffing squeeze and cost of living pressure, compensation cannot remain stagnant in an increasingly competitive industry. Plus, as millennials and Gen Z make up the biggest cohort of new members, gyms need to ensure that their group X programming appeals to this influential and loyal group.
CBI tapped some industry experts for insights on the evolution of group X and how clubs can excel today in this must-have programming.