McBride added that we all want to impact the community. We all have audiences that we want to make a difference with. We all have a limited bandwidth of staffing right now. We all struggle with how to curate the content for a new program. This is stuff that's on the shelf ready to go. It has a proven track record, is mostly non-profit driven, and makes a difference. It ticks all the boxes by impacting the community, helping people be able to implement, and not a big resource strain on the organization.
Below please find the websites from the Community Building Programs mentioned in the video:
McDonald’s Promotes Fitness
Darden shared that McDonald's has started a monopoly promotion in the United Kingdom that includes fitness prizes for the first time. These prizes include guest passes to fitness centers, 50% off offers, and free passes for a day, week, and even three months.
Darden said, “We need to reach audiences in a different way. And we need to reach audiences that we haven't effectively reached in the past. And a lot of people are people that go to McDonald's. So through this giveaway, they're going to be touching or giving over 7 million people the opportunity to win these sorts of health and fitness prizes.”
McDonald’s has not decided if this promotion will make it to the US yet.
Find Your MVP: Most Valuable Product
The group shared a video on finding your most valuable and minimally valuable product.
“We do have to look at what our most valuable product is. Is it our teachers? Is it our trainers? Is it comfort? We provide people the feeling of a little bit of extra luxury, but people are looking for something real and honest. They want to feel that comfort, not the fluff,” said Kooperman.
“82% of businesses fail due to proper cash flow management,” Kooperman noted. “We get so excited that something's working well and it's not just your balance sheet, it's not just your income statement, it's about how much is coming in today and you have to look for patterns and look for trends. We have no patterns, we have no trends. We're in uncharted waters right now.”
Kooperman recommended looking at scenario planning, such as, what's our best-case scenario for this month? What's our worst-case scenario?
McHaney added that the video also mentioned MVP stands for a minimally viable product and that people should think about that. “We don't offer a lot of services in our club. But what we say is what we're going to offer, we're going to do really, really well. And we don't have to do everything right.”
“When you learn what to say no to almost more than what you learn to say yes to, that really helps define, you know, who you are,” said Darden.
Make sure you catch Talks & Takes live and reconnect with old friends and fitness professionals at IHRSA 2021 in Dallas!