A Club Brand with Purpose Resonates with Members
Every member shares your fitness values, but having them align with your purpose creates a higher level of loyalty.
Supplier Content
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Fitness Is Essential: Supporting Clubs and Members
Fitness is more critical now than ever. Here’s how the message supports the industry and clubs support the message.
The 'New Normal' Makes Next-Level Cleanliness Crucial for Clubs
As they reopen, fitness centers need to meet heightened member expectations for consistently sanitized environments.
Celebrating the Diversity—and Evolution—of the Treadmill
No machine is more popular than the treadmill and none has had a more interesting history and growth curve.
Keys to Motivating Your Health Club’s Sales Team
Staff and members face a new, post-pandemic reality. Here’s how to take the changing club sales environment into account and lead your team to success.
How Clubs Are Staying Ahead of the Sustainability Curve
As “green” initiatives—and even mandates—are becoming increasingly common, clubs are making moves to improve their carbon footprints, save energy, and more.
Taking Member Engagement to the Next Level
How the Total Fitness Experience empowers clubs to deliver proactive health and wellness training.
The Best Health Club Protection Is Proactive
There are several steps you can take to help optimize safety and reduce liability and risk.
Virtual Programming Creates a New Reality for Trainers
While online classes have created avenues for clubs to stay connected to members, their rapid growth meant trainers had to adopt a new set of skills.
Bringing Your Health Club to the Great Outdoors
Open-air fitness areas are becoming increasingly popular. Here are some considerations to keep in mind when developing yours.