3 Ways Health Club Managers Can Target Generation X
Now a more rooted segment than in their younger days, the Gen X consumer is primed to be a long-time member. Here's how to get them to join your club.
Research
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How Reinvesting in Your Fitness Business Impacts 3 Important KPIs
Health club operators who reinvest in their business can profitably impact key performance indicators (KPIs), according to IHRSA's 2017 Profiles of Success. Our research expert explains.
3 Ways Youth Are Shaping the Health Club Market
Here are three ways the youth market is driving the future of the fitness industry, according to the IHRSA Health Club Consumer Report.
Employee Benefits: How Does Your Health Club Compare to the Competition?
Wondering where your club stacks up? These findings from the IHRSA Health Club Employee Compensation & Benefits Report will give you an idea.
15 Surprising Facts About Health Club Member Retention
Think you know everything there is to know about health club member retention? These facts may surprise you.
5 Reasons Health Club Members Quit (and How to Make Them Stay)
Our member retention expert breaks down several research studies to explain why members leave—and how to make them stick around.
How Much Should I Spend on Fitness Equipment?
There's no magic number when it comes to investing in fitness equipment, but the IHRSA Health Club Equipment Report provides some valuable insights.
Health Club Member Retention Is a Team Effort
Every team member contributes to member retention in your club. Make sure everyone is working together for the best results.
Personal Training Usage Continues to Grow Among Health Club Members
Adults ages 25 to 34, along with youth 6 to 12, were the most likely to engage in personal training, according to the IHRSA Health Club Consumer Report.
Tracking Club Performance On an Ongoing Basis is a Must for Any Savvy Club Operator
In partnership with IHRSA, STR’s benchmarking platform provides the club industry with ongoing findings and insights into club operations and market growth.