Though each year they face clever new competition, classic upright and recumbent stationary bikes remain as essential, as integral, to a club’s success as its doors, walls, and floors.
They manage to do so by consistently providing a high-quality, results-oriented member experience ... and by constantly fine-tuning, refining, and upgrading.
Kevin Mast, the commercial cardio product manager for Matrix Fitness, posits that, “Bikes are still completely relevant.” And Matt Thorsen, a product manager for SportsArt, notes that, “Health clubs have diverse member demographics, with diverse desires, and there will always be people who want, or need, to use a bike.”
Matrix Fitness, SportsArt, TRUE Fitness, Life Fitness, Sunny Health & Fitness, and other IHRSA associate members continue to improve upon a near-perfect product category.