Where Deals Get Done
Sibec 2024 is clearly an atmosphere purpose-built for getting business done, even beyond the specific meetings.
"During the event, all attendees lodge, meet, dine, attend receptions and educational presentations, and participate in designed ice-breaker events to encourage networking," he says. "I have seen all sorts of business also conducted by the pool, in the lobby lounge, or just riding in an elevator at our host resort. And that makes sense. Sibec brings together only select fitness and wellness and supplier executives. It’s a truly exclusive group of decision-makers, with no middle people. From formal meetings to casual dining or game playing, we’re all together with ample time and opportunities to connect with one another."
In addition, Sibec features a Supplier Showcase, during which there are no scheduled meetings and buyers can visit with suppliers they haven't met to exchange contact information and follow-up details.
As far as attendees go, the roster of operators and suppliers reads like a who’s who of the fitness industry, like Active Wellness, Gold’s Gym, and Planet Fitness, on the club side, along with suppliers including ABC Fitness, Les Mills, and Matrix.
While Sibec 2024 is all business, the environment is designed to ensure that it all takes place in comfort. The setting is The Langham Huntington, an iconic resort in Pasadena, California. Just minutes from Los Angeles, The Langham offers a range of options for high-end dining, a fitness center, tennis courts, full spa amenities, and more. So, it’s almost all business.
"We think of Sibec as a perfect complement to Health & Fitness Association shows," Shannon says. "We're mutually supportive, well-respected health and wellness organizations with different styles and approaches. And both have proven to work for operators."