It’s no surprise that IHRSA-member clubs have been quick to recognize the added value that recovery initiatives provide—for both their business and their members. Club owners, operators, personal trainers, and other fitness professionals are always looking for better ways to do things. In many cases, that means turning to academia, or the healthcare industry, or, as in this case, to sophisticated sports organizations.
“Clubs are clearly in tune with how pro athletes train, which has now led them to introduce recovery-themed classes and dedicated recovery spaces,” says Gilad Jacobs, the CEO of NormaTec, a recovery system provider based in Watertown, MA, and an IHRSA associate member.
“In the past, training, gear, and nutrition have all been looked at closely, and leveraged for opportunities to improve performance. Right now, recovery is a huge focus for athletes of every sort, because they see a clear correlation between proper recovery tactics and top performance. Clubs recognize that they can remain on the cutting-edge of fitness and offer their members new opportunities by becoming part of the recovery movement.”
“It’s a way to differentiate the club experience, and create more value for members,” says Jim Huether, the CEO of IHRSA-member Hyperice, which, based in Irvine, CA, manufactures massage and vibration therapy products. “If you’re facilitating their recovery—improving their mobility, increasing their energy level, and, simply, providing them with a more rewarding overall club experience—they’re going to keep on coming back.”
Rest, Repair, and Recovery Equipment
There’s a large and growing number of tools that clubs can employ when offering recovery activities. For a complete list of recovery-related products, visit Club Business Exchange.