Much More Than a Trade Show

When is a trade show more than a trade show? When it's the centerpiece of The HFA Show.

A reimagining of the landmark annual fitness and wellness convention for the Health & Fitness Association, The HFA Show in 2025 will be brimming with immersive and enhanced experiences that will elevate your fitness business and provide new contacts and relationships that will last a lifetime.

Formerly the IHRSA Convention & Trade Show, The HFA Show marks a new chapter in the evolution of the premier U.S. fitness event.

Scheduled for March 12-14, 2025, in Las Vegas at the Mandalay Bay Resort, The HFA Show is getting more than a new name and a fresh coat of paint. The event’s expansive trade show has been enhanced with more innovation, energy, and opportunities for health club and studio operators to discover the cutting-edge products, equipment, and services that will shape the industry’s future.

It’s all in concert with the theme of the event: "A New Era of Global Wellness." As the industry diversifies and offers more products and services across a spectrum of health-related objectives, The HFA Show will showcase the industry’s proper positioning as part of the healthcare continuum.

Hands-On Experience and Live Demonstrations

This year's trade show will be more interactive than ever, allowing attendees a deeper, more immersive experience that will extend beyond the typical booth visit. The trade show will feature a new Experience Stage, which will offer live presentations, product demonstrations, and fitness classes, showcasing the wide spectrum of new innovations in the global industry.

Also debuting is a pavilion on the trade show floor dedicated to the increasingly popular activity of pickleball. Along with a regulation-sized pickleball court, where attendees can test their skills at the popular sport, the Pickleball Pavilion will include vendors who market pickleball accessories and services. As more fitness facilities add pickleball courts to their offerings, attendees will have the opportunity to see the equipment, learn how to integrate pickleball into their facilities, and
connect with vendors specializing in pickleball products. This exciting addition is a testament to the show’s commitment to staying on top of fitness trends and helping operators diversify their offerings to appeal to a broader range of members.

Adding to the excitement are a new slate of keynote speakers and education sessions. This year will feature a new concept of eight education tracks for presentations and roundtables, providing a more thorough experience for those who have clear goals they wish to achieve.

To see a schedule of speakers, sessions, and panels, visit healthandfitness.org/show.

Early risers on March 14 will be able to kick-start the day by trying out equipment on the trade show floor for full workouts. (Morning workouts off the trade show floor will also be available on March 13.)

The Best Decision You Can Make for Your Business

The exhibitors at The HFA Show are ready to serve the diverse needs of global health club and studio operators.

Already, nearly 400 companies have secured a spot at the trade show to present their latest innovations to attendees from around the world. The HFA Show has always been a prime opportunity to personally market your brand to some of the most influential buyers in the global marketplace. Over the years, HFA’s annual trade show has changed the fortunes of many startups and small businesses that are now established success stories in the fitness industry.

The variety of exhibitors is always one of the high points of the trade show. New product launches and equipment demonstrations can help decision-makers find the best fit for their needs. Whether you’re looking for equipment to update your gym floor, software to improve operations, or services to boost member engagement, the vendors are here to help you succeed.

With the fitness industry constantly evolving, these exhibitors are at the forefront of new developments, offering solutions to help operators meet the demands of today’s fitness enthusiasts. As the industry continues to grow and adapt to new trends, the vendors at The HFA Show are focused on providing innovative products and services that will empower operators to keep pace with shifting member needs and expectations.

The HFA Show promises to be an unforgettable event for fitness professionals looking to stay ahead of the competition. With a vibrant trade show floor, hands-on demonstrations, new product launches, and exciting new features like the Experience Stage and Pickleball Pavilion, attendees can expect to leave with a wealth of knowledge and practical tools to elevate their businesses. Don’t miss out on this one-of-a-kind event that brings together the best of the fitness industry under one roof.

Register Now

Make plans now to attend The HFA Show in Las Vegas on March 12-14, 2025, and be part of the revolution shaping the future of fitness.

This article originally appeared in the December 2024 issue of Club Business International. View the full digital version of the issue online.