Marketing Strategies to Generate a Sense of Community at Your Gym

Gain a few takeaways from this IHRSA 2024 session that will share how to generate extra engagement every month, ensure members are committed, and foster a sense of community.

With 24 years of experience in group fitness and management, I stand ready to share a wealth of insights on maximizing impact and enhancing retention through thoughtfully crafted classes and special events. At IHRSA 2024, I promise to you that my session, Building a Group X Marketing Calendar, will leave you more interested, inspired, and informed as you go about the business of building community and instilling trust both inside and outside your brick and mortar facility.

Having been both an attendee and exhibitor at IHRSA, I truly look forward to taking the stage as a speaker this year, showcasing my dedication to the industry and evolving expertise within it.

There’s a popular principle coined by Benjamin Franklin: "Failing to plan means planning to fail." My work revolves around this quote. In the dynamic world of group fitness, obtaining a firm grip on your annual marketing calendar is one way to get ahead of the game. It’s also not just a smart move, but a transformative one. A well-crafted marketing calendar has the potential to make your program more powerful, dynamic, and successful while simultaneously saving valuable time and energy and reducing stress.

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Session Highlights - What to Expect

During my session, I’ll guide attendees through a comprehensive process:

  • Prepare: Brainstorm monthly events for a full calendar year.
  • Propose: Learn how to pitch your ideas effectively to your team. Gain buy-in from members.
  • Plan: Create a step-by-step, 6- to 8-week agenda to hit your event goals.

Takeaways for Attendees

Upon leaving the session, participants can expect to have a one-year draft for special events, holidays, and quarterly schedule launches. The promised outcome is a comprehensive event roadmap and corresponding marketing strategy that not only keeps members engaged but also ensures their continued health, happiness, and loyalty.

You will not only leave the session with a conceptual understanding but also with a tangible calendar outline and a practical system in place. This hands-on approach ensures that the knowledge gained can be immediately applied within their respective roles.

I look forward to seeing all of you at IHRSA 2024, and, specifically from 1:30 - 2:30 p.m. on Friday, March 8.

Be prepared for a session rich in experience, practical advice, lively group discussions, and actionable strategies that will revolutionize your approach to group fitness and club culture.

Don't miss this opportunity to elevate your club’s program and foster lasting connections with your members.

See you there!

Author avatar

Ellen de Werd

Ellen de Werd is a 23-year fitness industry leader and the creator of WARRIOR Rhythm, WARRIOR Strength, and WARRIOR Combat, which are taught in 13 countries. Ellen has garnered international attention as a presenter and educator. Ellen is the fitness director at the Downtown Athletic Club and a Lululemon Legacy Ambassador. She is also a certified fitness nutrition specialist and 200 Hour EYRT.