These days, running a health club requires a broader skill set than in years past.
Members demand a greater variety of programming, forcing clubs to understand supply chains and equipment options that weren’t part of gym culture as recently as 15 years ago. Today’s multipurpose and fitness-only clubs need to integrate group X and small group training (SGT), which offers numerous challenges in space allocation, hiring instructors, and identifying the appropriate classes for your membership.
But what really can take today’s club owners out of their comfort zone is the pressure to keep up with new technology. The always mutating world of social media and digital marketing requires a knowledge of communication ecosystems that obey their own rules and customs. Then there’s the audio and visual production equipment necessary for many group training classes.