As we know, in just a few years smartphones changed the world. Smartphones have become such an important tool for work and play that living without one seems out of the question.
Research data puts it in starker terms. Almost a quarter of consumers surveyed (23%) say they would be more willing to live without one of their five senses before permanently throwing away their phone. The same report found that 1 in 10 Millennials would rather lose a finger than give up their smartphone.
While we like to complain about smartphones as a constant distraction, we view these devices as liberators not oppressors. According to Pew, 70% percent of Americans associate their smartphones with the word “freedom” more than “leash.”
These stats, along with our own experiences, tell us a lot about human nature and consumer behavior. In plain language, there’s no going back. Once consumers become accustomed to using top high-tech gadgets, they won’t settle for anything less. After you’ve used a smartphone, you’re never going back to a flip phone.