The Health & Fitness Association Renames Its Event to The HFA Show, Launches Registration

The Health & Fitness Association (formerly IHRSA) has taken the next step in its evolution by rebranding its annual convention and trade show to The HFA Show.

Registration for the event, scheduled for March 12-14, 2025, at the Mandalay Bay Resort in Las Vegas, Nevada, is now open.

"Las Vegas is an ideal place to kick off the new brand and focus of The HFA Show," said Health & Fitness Association president & CEO Liz Clark. "With near perfect year-round weather, a thriving indoor and outdoor exercise scene, and as a thriving hub of sports, technology, fitness, and health activity, it is the ideal location to bring this industry together for the unique education and connections for which our flagship event is known."

This year's event theme, Navigating a New Era of Global Wellness, speaks to the growing recognition that exercise benefits both physical and mental well-being.

To help club and studio operators gain insights into this new era, The HFA Show will feature more than 150 experts—from both within and outside of the industry—to lead sessions in eight tracks: staff management, sales and marketing, research and advocacy, technology and operations, programming, retention and experience, leadership and career growth, and industry partners.

The education sessions will include lectures, panels, roundtables, and other interactive experiences for the best learning opportunities that will help businesses thrive. Continuing education credits will be available.

The event will include a kick-off party, keynotes, the popular financial panel, the international reception, and international forums.

The trade show will be open March 13-14, 2025. Booth selection is already occurring, and a list of 2025 exhibitors will be made available soon.

The full education agenda, keynotes, and new events will be released on October 25. HFA members who register by November 30 can get free trade show access, as well as the lowest pricing on the conference program.