Alex Rodriguez, former Major League Baseball star and current chairman and CEO of A-Rod Corp, is set to deliver the last-day keynote, “Mindset of a Champion: Success Across Sectors,” at The HFA Show, taking place March 12-14 at Mandalay Bay Resort in Las Vegas. The keynote is sponsored by ABC Fitness.
Mindset of a Champion: Alex Rodriguez Will Keynote The HFA Show 2025
The former MLB star turned business mogul will reveal the key lessons fitness facility operators can draw from his journey—offering actionable insights on turning setbacks into opportunities and building a winning mindset.
Through his company A-Rod Corp, Alex Rodriguez has ownership in fitness businesses A-Rod Energy, NFL Fit, TruFusion, and UFC Gyms.
Rodriguez will share the powerful insights that propelled him to the top—both on the field and in the business world, including his fitness businesses A-Rod Energy, NFL Fit, TruFusion, and UFC Gyms.
Rodriguez spent 25 years as a Major League Baseball (MLB) star, winning the 2009 World Series with the New York Yankees and being named an MLB All-Star 14 times.
Today, Rodriguez leads A-Rod Corp, an investment firm that backs startups and partners with global companies across real estate, sports, and entertainment. He is part of the ownership group of the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx. His company’s 30-brand portfolio also includes companies such as Acorn (fintech), Bandit (athletic apparel), Bungalow (real estate), Eight Sleep (tech company focused on sleep), and Mojo (a sports stock market).
“His unmatched drive and success across sports, fitness, and entrepreneurship make him the perfect person to inspire our community.”
Liz Clark
HFA President and CEO
"We are thrilled to have Alex Rodriguez deliver a keynote at The HFA Show, as his journey from MLB legend to visionary business leader is a powerful testament to the transformative power of mindset,” says HFA President and CEO Liz Clark. “His unmatched drive and success across sports, fitness, and entrepreneurship make him the perfect person to inspire our community. Alex’s insights on building an unstoppable mindset—coupled with his passion for fitness and innovation—will motivate all of us to elevate our individual paths to success and reach legendary heights in both business and life."
In his inspiring session, Rodriguez will reveal the secrets behind turning setbacks into opportunities and cultivating the unstoppable mentality of a champion. From his humble beginnings as a young baseball enthusiast to becoming one of the most legendary players in history—and a powerhouse in the business world—his personal journey will leave attendees motivated and ready to take on any challenge. Learn how to channel your inner champion through relentless hard work, unwavering focus, continuous learning, and discovering your own "superpower."
This is your chance to unlock the keys to success and elevate your game to legendary heights.
To hear the presentation by Rodriguez, register today for The HFA Show.
Pamela Kufahl is HFA's senior director of communication. She is responsible for driving social media content, producing member and industry-facing resources, such as the Global Report and U.S. Health & Fitness Consumer Report, and creating tools to help promote the industry domestically and to international media, NGOs, and policy organizations. When Pamela isn't in the office, she enjoys exercising, visiting museums, going to the theater and movies, and fostering puppies.